20-22 March

The 10th edition of the annual Asia Golf Tourism Convention (AGTC) took place in Abu Dhabi, attracting 340 delegates from 52 countries and making AGTC 2024 Abu Dhabi the most international Asian convention since the event’s inauguration in 2012.

Taking AGTC to Abu Dhabi this year enabled us to bring the broadest representation of golf tour operators selling Asia, Australasia and the Gulf States to the convention in its 10-year history. The attending golf tour operators were almost equally split between Asia and Australasia (51%) and Europe and North America (49%), enabling the participating golf destinations and golf tourism suppliers to reach many new markets and potential clients.

In addition to a record turn-out from golf resorts, golf courses and hotels in the United Arab Emirates and neighbouring Gulf States – including Oman, Jordan and Saudi Arabia – tour operators met with leading golf tourism suppliers from across Southeast Asia, China, Japan, India, Mauritius, Australia and guest destinations from Europe and North Africa.

Held from 20-22 March at the Hilton Convention Centre on Yas Island, AGTC was also an opportunity for IAGTO to showcase Abu Dhabi as a golf destination during the month of Ramadan, which was very well received. Delegates experienced desert safaris and the Louvre Abu Dhabi museum alongside fantastic gastronomy on Yas Island’s waterfront. The convention ended with a spectacular sound and light show at Warner Bros World, which was a fitting finalé for what was considered by delegates to be one of the best, most memorable and most productive AGTC events in its 10-year history.