The sixth annual North America Golf Tourism Convention (NAC) drew a record 360 delegates.
During the three-day event, more than 120 golf tour operators from around the world had two days of business meetings with golf resorts, courses, hotels, inbound operators and tourist boards from the USA, Canada, Central America and the Caribbean. The convention culminated in a Ryder Cup-style golf tournament between teams representing North America and the Rest of the World on the prestigious Ocean Course at Kiawah Island - host course for the infamous "War by the Shore" Ryder Cup in 1991 and where Rory McIlroy won the USA PGA Championship in 2012. The operators also participated in inspection tours of Myrtle Beach, Hilton Head and Charleston before and after NAC.
Having revealed that the USA was the fastest-growing golf destination for IAGTO golf tour operators in 2013 in his opening address at NAC 2014, IAGTO Chief Executive Peter Walton was delighted with the success of the event and the venue.
"Over 4,000 meetings took place between golf tour operators from 24 countries and suppliers from all across North America and the Caribbean," he said. "On average, more than 50% of the meetings requested by tour operators were with destinations and suppliers that they were not currently selling. The attending delegates were unanimous in saying not only how beautiful the city of Charleston was but also how wonderful it was to have the convention in Charleston".