December 30. 2013 - Sanya is an ideal destination for travelers seeking to relax and unwind. Situated on the pristine white-sand beaches of China’s premier holiday destination, Yalong Bay, Sanya Marriott Resort & Spa is the ideal choice for a tropical escape. By using effective, innovative and creative marketing strategies the popular beach resort has been recognized as a leading pioneer in establishing dynamic new travel segments.
Sanya Marriott Resort & Spa was the first resort to create the concept that Sanya could become both a beach and wedding destination. The first step in developing this concept was the construction of an Ocean Front Chapel which was completed in 2011. The second step was to design a seamless wedding package combing the new chapel with the unbeatable service and world-class facilities promised by the Marriott brand. The position of Wedding Coordinator was created to provide couples with a specific point of contact who would cater to their every need, ensuring that their dream wedding would become reality. The final step was wide publicity to tell the story of the endless possibilities offered by a wedding on the best beach in China.
The success of establishing Sanya as a premier wedding destination is shown by the fact that Sanya Marriott Resort & Spa’s Ocean Front Chapel, the only one in Yalong Bay, has now become a landmark for beach weddings across the world. The fantastic Chapel combined with a wide array of superb facilities, with a private garden and direct beach access, offers a unique selling point that is hard to beat. Over 110 successful weddings have been held at the Chapel and the resort’s innovation has been recognized by the numerous wedding related awards that the property has received. These include: the “2013 The Best Wedding Environment Venue” by Darizi Magazine; “2012 Most Divine and Romantic Seaside Wedding” by Hurun Report Magazine; “2011 Best Wedding Resort Hotel” by Voyage Magazine; “2011 Most Creative Wedding Hotel” by COSMO Bride China Magazine.
Upon introducing the wedding destination concept to Sanya, the marketing team at Sanya Marriott Resort & Spa turned their attentions to the family segment. Through Family Packages, Kids Club facilities, exciting activities and menus tailored to children’s tastes the property had established a solid reputation as family friendly resort. However, Sanya Marriott Resort & Spa came up with the original idea of the ‘3 Generation Family Experience’ offering couples the opportunity to book a second ‘Family Package’ for their parents at a 50% discount. Now children, parents and grandparents could experience more family fun at Sanya Marriott Resort & Spa.The property received the awards for “2013 Best Holiday Resort by National Geographic Traveler Magazine” and “2013 China’s Top 100 Hotels” by Travel + Leisure Magazine.
In addition to the inspirational innovation displayed by Sanya Marriott Resort and Spa’s creative marketing strategies, the resort has always adhered to Mr. Marriott's belief that ‘If we take care of associates, the associates will be able to take better care of our guests and then the guests will come back again.’ Due to this commitment to employee happiness Sanya Marriott Resort & Spa was identified as the 2013 Aon Hewitt’s Best Employers (Hotel) in China. The property is highly recognized for its strong employee engagement, compelling employer brand image, effective leadership and high-performance culture. General Manager Mr. Edmund Ko commented: ‘Associates are the key difference that makes Sanya Marriott Resort & Spa an ideal resort. We encourage associates to stay and grow up within the company by offering them career development plans. I’m happy, our associates are happy and so are our guests. Our resort offers a unique and special vacation experience where dreams really do come true.
Awards Details
SANYA MARRIOTT RESORT & SPA:
Nestled on the pristine white-sand beaches of China's only tropical destination, Sanya Marriott Resort & Spa is the perfect choice for a relaxing escape. The exclusive beach resort is conveniently located just a 35-minute drive from Sanya Phoenix International Airport.
Designed with vibrant colors, natural stone and warm woods to reflect its spectacular surroundings, Sanya Marriott Resort & Spa offers 452 well-appointed rooms and suites. Multiple swimming pools, a Clubhouse for kids, Fitness Centre and signature Quan Spa combined with a comprehensive range of meeting facilities, including an Ocean Front Chapel, make it the perfect choice for holidays, meetings and celebrations of all kinds. The tranquil ocean and tropical mountain views beckon guests to sit back and relax in peace. It is the place that you have always wanted to go and never wanted to leave!