Amari Hua Hin, the latest addition to Amari’s portfolio of properties in Thailand will open in June 2012. Guests visiting the resort will be the first to experience the new look and feel of Amari since it introduced its new brand concept.

Ideally located just two and a half hours from Bangkok and next to Khao Takiab, a popular stretch of beach, the resort offers easy access to the city’s shopping and entertainment venues. The 223-room Amari Hua Hin will offer refined comfort and elegant resort style accommodation combined with exclusive services and facilities that will define the new Amari guest experience.

The design concept at Amari Hua Hin, whilst focused on style and comfort, also reflects the seaside locale of the property. The soft design elements within the rooms will be complimented by advanced technology, including wi-fi, ipod docking stations, cordless phones and flat screen televisions.

Thoughtful service signatures have been designed to introduce guests to the world of Amari and also the destination of Hua Hin. Through a Hua Hin enthusiast, based on property and a specially designed destination web portal, guests will be encouraged to experience local culture, whether it is through visiting nearby attractions like Hua Hin Vineyard and Cicada Market or by attending a festival or trying a local delicacy.

A key theme that runs throughout the new signature initiatives is the concept of bringing people together, whether a group of friends or colleagues or a family. Amari Hua Hin has been designed in a way that encourages guests to share experiences. Friends might enjoy a ‘barista lesson’ at Coral Lounge, families can play games by the pool or business associates could participate in an interactive brainstorm in one of the meeting rooms.

Simon Dell, General Manager stated:
“We can’t wait to launch the new Amari property in Hua Hin. This is the first purpose built Amari property to open since our brand revitalization and as such, we will be introducing new service initiatives as well as launching a fresh design concept for the brand. One of our new initiatives is to encourage guests to not only experience local culture, but also be a part of it. Thailand is a country with so many rich traditions; I know people will enjoy engaging with us and also Hua Hin. The property will also introduce an innovative style concept which will become the prototype for Amari properties moving forward.”

Spoiled for choice. The wide selection of restaurants and eateries will indulge every taste bud. Recognizing the demand for fresh food and accessible meals and dishes, the outlets will offer a selection of popular and healthy choices. Choose from family-sized sharing baguettes at Reef Deli, a modern twist on Thai street food and international favourites at Aqua Pool Bar, or share signature XL cocktails or a personal BBQ grill station at Shoreline Beach Club.

In addition to the extensive dining options, the resort also boasts; conference facilities, including a 450sqm ballroom, fitness centre, kids club and kids pool, an oversized 38 metre outdoor pool surrounded by landscaped tropical gardens, a vast sundeck, and a Breeze Spa and Salon. The Breeze Spa and Salon will also be the first for Amari since the concept was introduced in 2011. At Breeze, the treatments will be both smart and fun, focusing on boosting energy, allowing guests to simply enjoy the spa experience.

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About Amari
Amari is the centrepiece of the ONYX portfolio of hotel brands reflecting the warmth and energy of an evolving modern Asia. Amari’s network of properties spans Thailand and beyond, from scenic seaside and mountain locations to vibrant urban settings including Bangkok, Pattaya, Koh Chang, Samui, Phuket, Krabi, and Hua Hin.  New Amari properties scheduled to open in 2012 and 2013 include Amari Hua Hin, Amari Doha in Qatar, Amari Dragon Bay Hainan in China and Amari Ludhiana in India. Visit www.amari.com.

ONYX Hospitality Group operates four diverse yet complementary hotel brands – Saffron, Amari, Shama and OZO - each catering to the distinctive requirements of today’s business and leisure travellers. ONYX reaches beyond its Thai roots to offer innovative management solutions across the Indian Ocean, Arabian Gulf and Asia-Pacific regions. Visit www.onyx-hospitality.com.

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For more information about this release or to request high-resolution photography, please contact:

MEDIA CONTACT
Jessica Flood
Tel: 020 7367 0941
Email: jessicaf@hillsbalfour.com
Or visit www.amari.com