Arnold Palmer Golf Management and IMG Prestige Announce New Reciprocal Agreement

16 October 2012

Arnold Palmer Golf Management and IMG are pleased to announce a new reciprocal agreement that will provide preferred pricing and benefits to respective members of the clubs within Palmer Advantage and IMG Prestige.

This new relationship brings together over 90 leading clubs from around the world and offers unparalleled golf experiences at some of the most sought after destinations.

“This agreement will provide additional value to members of both IMG Prestige and Palmer Advantage and we are confident this is a win-win scenario for our members and our business partners,” said Paul Burley, Vice President, IMG Golf Course Services. “There is a natural fit between our companies as IMG was formed with a handshake between Mark McCormack and golf legend Arnold Palmer back in 1960. IMG Prestige is always looking for ways to expand the choice of golf destinations we offer to our members, so we are delighted with this reciprocal agreement with Palmer Advantage and its collection of quality clubs in North America.”

“IMG Prestige is an excellent strategic partner,” said Mr. Mark Murphy, Managing Director for Arnold Palmer Golf Management’s club network program called Palmer Advantage. He continued, “Our relationship with IMG Prestige is a perfect alignment of two great industry brands and will provide wonderful opportunities for our members when they travel.”

About Arnold Palmer Golf Management
Arnold Palmer Golf Management is owned by Dallas-based Century Golf Partners, one of the leading and most experienced companies in the golf industry. Established to acquire and manage country clubs, resorts, and daily fee golf courses, Century has become one of the most respected companies in golf and today operates more than 75 golf courses and clubs. Century Golf offers its club members unique global golf, travel and lifestyle membership benefits through their “Palmer Advantage” membership program.

For more information on Century Golf Partners visit Century’s websites at www.centurygolf.com or www.palmergolf.com.

Media Contacts:
Doug Howe, Partner
Century Golf Partners / Arnold Palmer Golf Management
Tel  972.490.2610
Email : dhowe@centurygolf.com

About IMG
IMG is a global sports, fashion and media business, with nearly 3,000 employees operating in more than 30 countries around the globe. Our areas of leadership include representation of elite athletes, celebrities and models, television/new media production and distribution, academies, brand licensing, corporate consulting and the creation and implementation of global sporting, fashion and cultural events. IMG Golf Course Services epitomizes the cross discipline leadership of IMG, providing advisory, construction management and golf course management services to world class developments.
IMG Prestige is a club reciprocal program owned and managed by IMG that currently has a portfolio of 38 leading golf clubs across Asia Pacific, Middle East, Africa, Europe and the US.

For more information contact :
Paul Burley
Vice President
IMG Golf Course Services
Tel : +65 6505 9338
Email – paul.burley@imgworld.com


Contact:
Paul Burley - Vice President