In recognition of the incredibly difficult challenges faced by the international golf tourism industry these past two years, the 21st annual IAGTO Awards focused entirely on rewarding the extraordinary efforts made by so many within the industry.
Across the globe, a total of 342 companies and organizations were singled out by IAGTO members for going above and beyond what was required, putting the golf traveller first and looking after their industry partner relationships despite such difficult circumstances. Each of these 342 businesses have today been presented with IAGTO’s Outstanding Service Award in an online awards ceremony.
IAGTO Chief Executive, Peter Walton, said “We chose not to run our Awards last year because where golf travel did take place it was generally confined within its own borders. And even this year, international golf travel only recently started to get back on its feet, albeit with a spring in its step! There was no doubt that we needed to take a different approach to the Awards this year and giving the industry the opportunity to highlight cases of exceptional service delivered by their business partners proved to be a real shot-in-the-arm for everyone involved.”
Companies from all sectors of the golf tourism industry were nominated for an Award, with IAGTO dividing these into five categories:
International golf tour operators commended hotels, golf courses and other golf destination suppliers for their flexibility on cancellations, re-bookings and refunds and for delivering an unparalleled service in the face of this unprecedented global crisis.
One tour operator quote summed this up perfectly: “Due to the pandemic we had to reschedule a group three times, refunding them on each occasion, even as the numbers dropped. The hotel staff were incredibly helpful and acted swiftly every time to help us keep the booking alive”.
There was also enormous gratitude for the efforts suppliers made in looking after tour operators’ customers, particularly at the beginning of the crisis when there were so many unknowns.
The lengths that golf courses and hotels went to, to implement Covid safety protocols while still making visitors comfortable, was also highlighted.
Peter Walton added “Golf tour operators were praised by golf destinations for the essential role they played in keeping their customers informed and figuring out alternatives and solutions wherever possible. There is now enormous pent-up demand for golf vacations and this autumn we have seen record bookings wherever international travel restrictions have been lifted. Even in this short space of time it has already become clear that golfers are turning to golf tour operators in higher numbers than ever before due, in part, to the security that tour operators represent and the confidence that they inspire.”
The eighth annual IAGTO Sustainability Awards in partnership with GEO Foundation also took place today in the online Awards ceremony. Winners were announced for Nature Protection, Resource Efficiency, Community Value and Climate Action, with Minthis Golf Club in Cyprus recognised for their Outstanding Contribution to Sustainability.
INFORMATION FOR THE EDITOR
The full list of the Outstanding Service 2021 award winners can be viewed at www.iagto.com/Awards.
For full details on the Sustainability Awards and the five winners, please click here for the press release or visit www.iagto.com/Awards.
Awards logos and images can be downloaded from here.
View the IAGTO Awards 2021 video here (7 minutes).
Established in 1997, IAGTO (International Association of Golf Tour Operators) is the global trade organization of the golf tourism industry whose golf tour operator members control more than 90% of international golf holiday packages sold worldwide. IAGTO runs annual golf tourism conventions in Asia, North America and Europe, and established the International Golf Travel Writers Association in 2000. IAGTO also runs the prestigious annual IAGTO Golf Tourism Awards.
IAGTO Ltd is registered in England as a Professional Membership Organisation.
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