International award highlights resort’s quality, customer satisfaction and service
PEBBLE BEACH, CALIF. (December 12, 2017) – Pebble Beach Resorts has been named the 2018 North America Golf Resort of the Year by the International Association of Golf Tour Operators (IAGTO). The award was announced today at the golf tourism industry’s annual celebration of excellence, the IAGTO Awards, on the opening day of the 20th International Golf Travel Market (IGTM) in Cannes, France.
The North America Golf Resort of the Year award recognizes Pebble Beach Resorts for high marks in customer satisfaction, quality of golf courses and accommodations, value for price, tee time accessibility, and speed of communication and quality of service of the golf resort sales, marketing, reservation, administration and management staff. The award is voted on by more than 650 golf tour operator members of IAGTO, the global trade organization for the golf tourism industry.
“We are honored to be the recipient of this prestigious award, especially as we approach several milestones in our company history including the 2018 U.S. Amateur, 2019 U.S. Open and our centennial celebration in 2019,” said Bill Perocchi, CEO of Pebble Beach Company. “Our goal is always to exceed the expectations of our guests and provide a once-in-a-lifetime experience, and we are very proud to be recognized for the hard work that our valued employees provide on a daily basis.”
Pebble Beach Resorts is in the midst of a series of significant enhancements as the California coastal property prepares to host several major events. Among the enhancements and milestones:
In addition to golf, guests have the opportunity to experience a number of lifestyle activities throughout Pebble Beach Resorts, including The Spa at Pebble Beach – a four-time Forbes Travel Guide Five-Star winner – along with acclaimed dining and shopping. The Pebble Beach Equestrian Center, 17-Mile Drive, tennis, fitness and more entertain guests, along with renowned annual special events.
Pebble Beach Resorts was also the 2017 winner of the IAGTO Sustainability Award for Resource Efficiency, which highlighted its wastewater reclamation program and renewable energy project, among other green initiatives. For more information on Pebble Beach Resorts, please visit pebblebeach.com or call (888) 251-9790.
About Pebble Beach Company
Pebble Beach Company, headquartered in Pebble Beach, Calif., owns and operates the world-famous Pebble Beach Resorts®, including The Lodge at Pebble Beach™, The Inn at Spanish Bay™, and Casa Palmero®. The company also operates four renowned golf courses: Pebble Beach Golf Links®, Spyglass Hill® Golf Course, The Links at Spanish Bay™, and Del Monte™ Golf Course. Its other famed properties include scenic 17-Mile Drive®, The Spa at Pebble Beach™, Pebble Beach Golf Academy™, and Pebble Beach® Equestrian Center. It annually hosts premier events such as the Pebble Beach Concours d’Elegance®, AT&T Pebble Beach Pro-Am, TaylorMade Pebble Beach Invitational presented by Dell EMC, Pebble Beachsm Food & Wine, and the PURE Insurance Championship Impacting The First Tee. Future site of the 2018 U.S Amateur, 2019 U.S. Open, 2023 U.S. Women’s Open and 2027 U.S. Open Championships, Pebble Beach Golf Links® has hosted five U.S. Opens, four U.S. Amateurs, one PGA Championship, and numerous other tournaments. For reservations or more information, please call 800-654-9300 or visit pebblebeach.com.
IAGTO is the global trade organization for the golf tourism industry, comprising almost 2,400 accredited golf tour operators, golf resorts, hotels, golf courses, receptive operators, airlines, tourist boards, approved media, and business partners in 98 countries. IAGTO operators control over 85% of golf holiday packages sold worldwide and their combined annual turnover exceed €2.1 billion each year. For more information about the IAGTO Awards, visit www.iagto.com/awards.