golfindubai.com aims to increase awareness of the city as a world-leading, premium golf destination
Danang, Vietnam – 8 May 2017: Dubai today unveiled a new website to enhance awareness of the world-leading, premium golf destination that convenes - for the first time in one place - everything visitors and tour operators need to know about experiencing golf in the city.
Launched at the Asia Golf Tourism Convention (AGTC) in Danang, Vietnam, golfindubai.com provides information on the first-class courses designed by legends including Ernie Els, Sir Nick Faldo, Colin Montgomerie and Greg Norman, as well as details on leisure and practice facilities and wider hospitality offers.
A video of Masters and Omega Dubai Desert Classic champion Sergio Garcia facing India’s Anirban Lahiri in a battle of the big hitters – filmed at Skydive Dubai with the backdrop of the city’s iconic skyline - gives a sample of the compelling content on the website. Visitors to the site can also win a VIP trip that includes a playing spot in the 2018 Omega Dubai Desert Classic Pro-Am.
golfindubai.com was launched by Falcon Golf, an entity announced in February of this year to optimise the benefits golf brings to Dubai working closely with key local stakeholders such as its golf clubs and tournament sponsors, as well as Dubai Sports Council, Dubai’s Department of Tourism and Commerce Marketing (DTCM) and Emirates Golf Federation.
Commenting on the new website, Peter Dawson, Chairman of Falcon Golf, said: “Driving greater golf tourism is one of the key goals we set ourselves on our establishment, and I’m delighted that just a few months into our operations we have launched a website which for the first time provides one place where Dubai’s fantastic golf offering is showcased in full.
“A coordinated approach between all parties who together make up Dubai’s golf experience will unquestionably pay dividends for all concerned. golfindubai.com is one important step in our endeavour to rekindle awareness among discerning holiday makers, business travellers and Dubai residents of the enjoyment they all can have playing or watching golf here.
“Not many places in the world can so readily offer the access to walk in the footsteps of champions like Tiger Woods, Rory McIlroy, Sergio Garcia and Shanshan Feng while playing a round of golf during your holiday or business trip. Dubai can, and thanks to the new website, finding out how has become a lot easier.”
His Excellency Helal Saeed Almarri, Director General of DTCM, said: “Dubai is one of the most esteemed golf locations in the world and has much to offer beyond the courses, from incredible hotels and pristine beaches, as well as world-class attractions for all ages, such as Dubai Mall, the Burj Khalifa and amazing water and theme parks.
“With more courses in the pipeline to complement the world-class choices already available, and initiatives such as this new website, there is huge potential for the sport to help us hit our target of 20 million visitors by 2020.”
WebsiteFalcon and Associates
Phone: +971 56 681 3582
Email: scott.melrose@falconandassociates.ae
Performance 54
Scott Peddie
Phone: +44 7825 886447
Email: scott.peddie@performance54.com
Golf in Dubai Enquiries
Email: Info@golfindubai.com
Visit golfindubai.com where full details on the contest to win a VIP golf trip to Dubai can be found
Photographs: please click here to download.
SGAL1-10: 2017 Masters and Omega Dubai Desert Classic champion Sergio Garcia and Indian star Anirban Lahiri face off in a battle of the big hitters. Against the backdrop of the city skyline and aircraft buzzing overhead, the duo smash balls down the Skydive Dubai runway at a pin positioned 800 metres from the tee
GiD1: golfindubai.com was officially unveiled at the Asia Golf Tourism Convention (AGTC) in Vietnam
GiD2-3: Dubai is home to first-class courses designed by legends such as Ernie Els and Colin Montgomerie
GiD4-5: golfindubai.com brings together in one place compelling content that showcases the prestigious bucket-list destination alongside all the information visitors and tour operators need to know about experiencing golf in Dubai.
Video
Click here to view and download an online edit of the rights-free film of Garcia and Lahiri at Skydive Dubai. Click here to download the broadcast edit. Please let us know if these versions do not meet your requirements as we have other options available.
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Scott Melrose
Notes to Editors
About Falcon Golf
Falcon Golf is an affiliate of Falcon and Associates, a strategic advisory company working for the Dubai leadership. It was established in 2016 and given responsibility to optimise the sport of golf in Dubai working closely with key local stakeholders. It achieves this through the management of the Omega Dubai Desert Classic and Omega Dubai Ladies Masters and via the worldwide marketing activation of the Race to Dubai (the European Tour’s season-long ranking competition). Falcon Golf – through its Golf in Dubai brand – increases awareness and appreciation of golf as a leisure pursuit for discerning holiday makers, business travellers and Dubai residents. The organisation is chaired by Peter Dawson, former Chief Executive of The R&A and Secretary of The Royal and Ancient Golf Club of St Andrews.
www.falconandassociates.ae
About Falcon and Associates
Falcon and Associates FZ-LLC is an independent strategic advisory and implementation company that was established to deepen the understanding and appreciation of the vision of Dubai both nationally and internationally. Falcon delivers initiatives to help with the long-term strategic positioning of Dubai as part of the UAE, by partnering with businesses and government departments to deliver specific social, economic and trade-related goals. www.falconandassociates.ae
About the Race to Dubai
The Race to Dubai, spanning 47 tournaments in 26 countries across four continents, is a season-long competition to crown the European Tour’s No 1 player. Celebrating the global connectivity of Dubai and the European Tour, the list of champions since 2009 reads like a who’s who of modern-era greats, including three-time winner Rory McIlroy and Henrik Stenson with two titles, as well as Martin Kaymer, Luke Donald and Lee Westwood. Formerly known as the Order of Merit, points are accumulated based on prize money won, with the top 10 ranked players at the end of the season sharing a $5million Race to Dubai bonus pool.
About the DP World Tour Championship, Dubai
The 60 highest ranked players on the Race to Dubai are invited to contest the final event of the season, the $8million DP World Tour Championship, Dubai – the European Tour’s flagship tournament and one of the most prestigious events outside of the four Majors. Staged at Jumeirah Golf Estates every November, the warm weather conditions are perfect for both players and spectators. The Greg Norman-designed Earth course has a reputation for delivering dramatic finales and providing a stage for the biggest stars to shine. Double winners Rory McIlroy and Henrik Stenson - who both call Dubai a home from home - head a list of champions since its 2009 launch also including Matthew Fitzpatrick and Lee Westwood.
About the Omega Dubai Desert Classic
Running since 1989, the Omega Dubai Desert Classic was the first European Tour event to be staged outside European borders and paved the way for the Tour’s transformation into a year-round global competition. Rich in heritage, it is renowned for its stellar list of past champions including three-time winner Ernie Els, double winners Tiger Woods and Rory McIlroy, as well as Seve Ballesteros, Thomas Bjorn, Henrik Stenson and Rafa Cabrera Bello. Sergio Garcia and Danny Willett both used victories in Dubai as a launch pad for Major success at The Masters. Part of the Desert Swing and one of the earliest tournaments on the Race to Dubai calendar, the esteemed $2.65million event is often described as the Major of the Middle East. Staged at Emirates Golf Club’s Majlis course - the first grass course in the region dubbed the ‘Desert Miracle’ when it opened in 1988 – the Karl Litten design, set against the backdrop of an iconic Bedouin tent inspired clubhouse and the city’s glittering skyline, has been the stage for numerous climactic final days over the years.
www.dubaidesertclassic.com
About the Omega Dubai Ladies Masters
The season-ending Omega Dubai Ladies Masters is the flagship tournament on the Ladies European Tour and has been showcasing the world’s leading players since 2006. The $533,000 event is staged at Emirates Golf Club’s renowned Majlis course - the first grass course in the region, dubbed the ‘Desert Miracle’ when it opened in 1988, and home of the Omega Dubai Desert Classic. The Karl Litten design, set against the backdrop of an iconic Bedouin tent inspired clubhouse and the city’s glittering skyline, has been the stage for numerous famous victories over the years. The inaugural tournament - the first full Ladies European Tour event to be played in the Middle East - was won by all-time great Annika Sorenstam, a double champion, while the roll of honour also includes four-time winner Shanshan Feng, Pornanong Phatlum, Alexis Thompson, Iben Tinning, In Kyung Kim and Anja Monke.
www.dubailadiesmasters.com
