IAGTO (International Association of Golf Tour Operators)
is the global trade organisation for the golf tourism industry

Established in 1997, IAGTO's membership comprises 2233 accredited golf tour operators, golf resorts, hotels, golf courses, receptive operators, airlines, tourist boards, approved media and business partners in 97 countries including, at its core, 550 specialist golf tour operators in 62 countries.

It is estimated that IAGTO’s operators control over 85% of golf holiday packages sold worldwide and turnover more than €1 billion per year.

"We strive to provide information, create opportunities and make introductions that will help you develop your business faster, with less effort and less cost. In addition to organising fam trips, press trips, workshops, destination conventions and events, our staff around the world are constantly developing new services for our members to take advantage of. We pride ourselves on being at the heart of the golf tourism industry and invite you to join us.” Peter Walton, Chief Executive, IAGTO.


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Huge Success at AGTC 2014

Record attendance for the 3rd AGTC

Puerto Rico's golf travel ambitions

The 2014 IAGTO Awards

IAGTO Recognises Sustainability

IAGTO 2013 Golf Tourism Report

IAGTO Survey Outbound Markets

NAC 2014 Charleston, SC

AGTC 2014 Mission Hills Haikou

Golf & Spa - An IAGTO Review

AGTC 2013 Press Conference

State of the Market Address

15 Years of Growth for IAGTO

Capacity to double Golf to France

IAGTO and GEO partner

IAGTO-USA Launched

IAGTO Corner - Andalucia Protocol

Golf Travel's own Photo Library!

Scotland's Golf to reach £300m

IAGTO 2nd Asia Convention

New Zealand Cruise Golf Surge!

AGTC 2013 in Pattaya, Thailand

Japan Targets Golf Tourism

Marco Island welcomes NAC 2013

IAGTO Directory 2013 Online

Roaring Success at NAC 2013

Huge Success at AGTC 2014

Asia’s largest-ever golf tourism event has been trumpeted as a huge success, with a record 556 delegates from 40 countries attending the third annual Asia Golf Tourism Convention on China’s Hainan Island.

During the convention, more than 200 golf tour operator buyers from over 150 companies in 32 countries met with 290 supplier delegates from 150 seller companies including golf resorts, golf clubs, hotels, inbound operators and tourist boards from 19 countries across the Asia-Pacific region: China, Hong Kong, Thailand, Indonesia, Vietnam, Cambodia, the Philippines, Japan, Korea, Malaysia, Brunei, Singapore, Fiji, Mauritius, India, Abu Dhabi, Dubai, Australia and New Zealand.

There were 137 delegates from China alone, with 57 sellers and 80 tour operator buyers. The convention was also attended by 60 media, dignitaries and other invited guests.

IAGTO’s President, Peter Walton, said: “I am delighted with the attendance at only our third annual AGTC. This is one of the few travel trade conventions that attracts more buyer delegates than supplier companies. Altogether we had 556 delegates from 40 countries, which makes it the largest golf tourism event ever to have taken place in Asia.”

Tenniel Chu, Vice Chairman of Mission Hills Group and Chairman of the IAGTO China Chapter, enthused: “The third annual Asia Golf Tourism Convention has been an outstanding success on every level and Mission Hills Haikou is delighted to have played such a central role in this landmark event.”

Record attendance for the 3rd AGTC

Record attendance for the 3rd Asia Golf Tourism Convention as buyers from all over the world head to China’s Mission Hills

Almost 200 golf tour operator delegates are set to descend on China’s Mission Hills Hainan for the 3rd IAGTO Asia Golf Tourism Convention (AGTC), which takes place next week.

The event, running from 24-27 March, is being held by global golf tourism industry organisation IAGTO (International Association of Golf Tour operators) in partnership with the Mission Hills Group and the Haikou government and has attracted 194 golf tour operators from 32 countries - an increase of over 30% on last year's ground-breaking event in Pattaya, Thailand.

The biggest tour operator delegations attending are from China, Australia and Singapore, with buyers coming from countries as far afield as the Republic of Korea, the Netherlands, Vietnam, the UK and the USA.

IAGTO Chief Executive Peter Walton said: “The success of the first two conventions together with the appeal of Mission Hills Hainan and the broad spectrum of golf resorts, courses, hotels and other golf tourism suppliers from across the Asia Pacific has driven this success.”

He added: “And on the supplier side, the golf destinations have flocked to AGTC this year because of the access to these buyers and because of their desire to tap into the Chinese market.”

This year’s AGTC has seen 148 supplier companies register for the event from 19 countries including Fiji, Mauritius, Cambodia, Vietnam and India as well as the established destinations of Thailand, Malaysia and host destination China. There are particularly strong turn-outs, representing an increased focus on golf tourism, from Sanya, Jakarta, the UAE, the Philippines and New Zealand.

“We have 62 Chinese golf tour operators, golf planners and specialist golf travel agencies attending,” Walton continued. “We have also provided 12 Chinese-English interpreters this year to team up with individual buyers who may be relatively new to the international opportunities of golf travel'.

The convention begins on Monday, 24 March, with accommodation and social functions at Mission Hills Hainan and two days of appointments at the spectacular ocean-front Hainan International Exhibition & Convention Centre, where over 5,000 business meetings are expected to take place.

IAGTO will be staging its new IAGTO Excellence Awards for the Asia Pacific region at the AGTC Gala Dinner on Tuesday, 25 March. They will recognise the vision and contribution of golf tourism industry leaders (Pearl & Legacy Awards) as well as outstanding achievements of a handful of golf courses which will herald a new direction in certification for IAGTO globally (Diamond and Platinum awards).

The total number of delegates will exceed 450 this year.

Puerto Rico's golf travel ambitions

With the approach of PGA TOUR event the Puerto Rico Open, the Caribbean island’s tourist office is out to double golf visitor numbers through a campaign to spread the message about the fantastic golf available in Puerto Rico to golfers in key markets around the world.

The island’s annual professional golf tournament takes place in March and is sponsored by the Puerto Rico Tourism Company (PRTC). Gabriel Emanuelli, Global Sales Director for the PRTC, said: “More than 23,000 golfers came to Puerto Rico in 2013 to enjoy our wide variety of excellent courses - and we have the capacity to double that number, which is now our goal.”

Click here for full press release

The 2014 IAGTO Awards

Recipients from South Africa, California, Florida, New Zealand, Bulgaria, Sweden, Costa Rica, Portugal and Dubai have been honoured in the prestigious IAGTO Awards for 2014.

The IAGTO Awards sponsored by Etihad Airways are the official annual awards for the golf tourism industry. The 14th gala Awards evening took place on Thursday 14th November 2013 in front of 1200 golf industry professionals at the spectacular Tarragona Placa De Toros (Bull Ring), Tarragona, Costa Daurada, Spain at the end of the 2013 International Golf Travel Market.

Click here for the full Awards Press Release.

IAGTO Recognises Sustainability

Following the announcement of a strategic partnership between the world’s golf tourism trade organisation, IAGTO, and the Golf Environment Organization (GEO) exactly a year ago, sustainability took centre stage at the 14th annual IAGTO Awards in Costa Daurada, Spain, on 14 November.

Click here for the full press release

IAGTO 2013 Golf Tourism Report

NAC 2014 Charleston, SC

South Carolina’s historic city of Charleston will be the setting for the 6th annual IAGTO North America Golf Tourism Convention in 2014.

Gary Edwards, managing director of Coastal South Carolina, described the decision to move the event to the state for 2014 as “a great honour” and he said it would form the focal point of the region’s marketing efforts this year.

AGTC 2014 Mission Hills Haikou

China’s tropical golfing paradise beckons as Asia Golf Tourism Convention heads to Mission Hills Haikou in 2014

Golf & Spa - An IAGTO Review

IAGTO have completed a review of Golf & Spa, looking at how Spa & Wellness offers can be used to increase golf tourism sales and deliver an even better experience for the visiting golfer.

The report highlights the importance of making spa facilities accessible to all golfers and offering discounted golf specific treatments for pre or post round relaxation. The presentation of spa facilities to golfers can have a major impact on their overall experience and their assessment of the venue.

To view the full report please click here (2.3MB PDF). We would like to thank all IAGTO golf resorts, hotels, golf courses and golf tour operators who provided us with information and an insight into this side of the golf tourism market.

AGTC 2013 Press Conference

The official Press Conference took place for the launch of IAGTO’s 2nd Asia Golf Tourism Convention (AGTC) that will be staged at The Royal Cliff Hotel in Pattaya, Thailand from 29 April to 2 May 2013.

Image Caption, L-R: Mr Peter Walton - IAGTO CEO; Mr Itthiphol Kunplome - Mayor of Pattaya; Mrs Juthaporn Rerngronasa - Deputy Governor for Europe, Africa, Middle East and America Tourism Authority of Thailand; Mr Vitaya Khunplome - CEO Chonburi PAO; Mr Chiruit Isarangkun Na Ayuthaya - Director of Domestic MICE Department Thailand Convention & Exhibition Bureau; Mr Kullatorn Mesommonta - President of The East Coast Golf Courses Management Association.

AGTC is the largest and most important gathering of Asia’s golf tourism industry. IAGTO will be bringing to Thailand 150 golf tour operators from 35 countries who all sell golf holidays to Asian golf destinations. Over 500 delegates will participate including more than 60 golf resorts, golf clubs and hotels from Thailand.

State of the Market Address

Just over a year IAGTO's Chief Executive presented a State of the Market address to over 1000 delegates at the end of the year's International Golf Travel Market. Focusing on business practices that will help companies emerge strongly from the economic crisis, the content is just as relevant today. An edited transcript of the presentation is available here to download.

IAGTO members can view the most recent State of the Market address from last November in the members' section of this website along with the accompanying slide show.

15 Years of Growth for IAGTO

As IAGTO enters its 15th year, its membership continues to rise. Despite a turbulent decade throughout the tourism industry, IAGTO's membership has grown every year since its foundation in 1997. The landmark of 1800 members in 90 countries was passed late last year and this currently includes more than 420 golf tour operators in 59 countries.

IAGTO Chief Executive, Peter Walton, said "We expect membership to continue to increase in 2012 particularly amongst golf destinations and golf tour operators in the Asia Pacific region. We now have an office in China and representatives in Korea and Japan as well as SE Asia which has helped us tailor our global benefits and activities to the needs of individual destinations and markets.

"Despite the challenging economic times that continue unabated, IAGTO suppliers have been consistently creative in putting together great added value offers for IAGTO golf tour operators. The ease with which this interaction between buyers and suppliers now takes place and the relationships which this has helped to forge are I think two of the fundamental benefits of the IAGTO global network which goes some way to explain its continued expansion."

Technical Day on Golf Tourism

Capacity to double Golf to France

Atout France and the French Golf Federation (ffgolf) convented a meeting in Paris on 12 January to discuss the value of golf tourism to France and how to grow this sector. "La valeur ajoutée du tourisme dans le modèle économique des golfs" was opened by Philippe Maud'hui, Directeur Ingénierie et Développement de Atout France and Jean-Lou Charon, membre du Comité directeur de la ffgolf.

In 2011 IAGTO was commissioned by Atout France & ffgolf to carry out a Golf Tourism Survey amongst golf courses in France and golf tour operators selling France. The findings of this survey were presented by IAGTO's chief executive, Peter Walton to the 100 delegates attending from the French golf tourism industry, Atout France and ffgolf. France is a collection of unique golf destinations from north to south and west to east, each presenting a different experience to the visiting golf traveller.

The announcement in May that France is to host the 2018 Ryder Cup gave further momentum to the country's golf tourism industry, particularly as this survey showed that there was sufficient capacity to double the existing golf tourism business. It was clear from the meeting that there is now a great desire and enthusiasm for both public and private sectors to work together to raise awareness of the great variety of golf destinations on offer to golfers from Europe and further afield, and to generate sustainable growth of this high value, low impact tourism market.

IAGTO and GEO partner

IAGTO and GEO partner to reward resort and destination leadership

IAGTO, the Global Organization for Golf Tourism and the Golf Environment Organization (GEO), the international non-profit dedicated to sustainable golf, have announced a new partnership, working closely to support and promote sustainability in golf tourism around the world.

Eco and ethical tourism is growing as a percentage of the overall tourism industry leading Travel Weekly to project that by this year 25% of the world’s travel market could belong to sustainable tourism. This means positive environmental and social actions are directly relevant to a growing number of consumers…and a good fit for golf which is at its best when integrated with landscape, community and culture.
By working together, IAGTO and GEO aim to bring new value to the most active resorts and destinations, helping them connect their sustainable product supply with growing awareness and demand.

Speaking during his opening address at the International Golf Travel Market in the Algarve, IAGTO Chief Executive Peter Walton said:

“IAGTO's global membership of over 2000 companies currently includes 725 golf resorts and golf facilities in 55 countries. IAGTO members take their environmental and social responsibility seriously and many are keen to advance further and more strongly promote their commitments and achievements. In parallel, many governments and tourism agencies are eager to integrate sustainability into their forward strategic planning and development policies.

“By connecting with GEO, we can add more value to our members and partners, promoting practical and relevant international guidelines for golf development and management; streamlined and easy-to-use business support programmes; and new communications channels to give messages more reach.

“Sustainable golf is a vital focus area for the future, and GEO is the only group entirely dedicated to helping the industry represent and improve their actions, bringing industry-leading experience, connections, tailor-made programmes and the ecolabel for golf.”

Jonathan Smith, GEO Chief Executive was also in Portugal, adding:

“We are excited by the prospect of working with IAGTO to connect more people with sustainable golf facilities, and to help unlock the real business benefits that embracing sustainability can bring.

“Sustainability is becoming business as usual for golf – increasingly integrated across everyday operations to realize costs savings, golf course enhancements, publicity and brand value, and opening up new commercial avenues in B2B and sponsorship.
“GEO provides the golf industry with practical programmes to make these benefits easier to attain. And the GEO Certified™ ecolabel is the mark to publicly and credibly represent commitment and results.

“With golf’s close connection to people and planet, leaders in the industry have the clear opportunity to step forward and position strongly with innovative, ethical, environmental and profitable businesses.”

About the partnership

IAGTO and GEO will work in the following areas to integrate sustainability into golf tourism:

  • Strategic planning, including guidance and advice to governments;
  • Raising awareness of the GEO Certified ecolabel as a credible way to recognize sustainability in golf management, new development, and renovations;
  • Supporting IAGTO member facilities and resorts by promoting the guidance and programming designed to help them achieve a range of business benefits, and which lead to the GEO Certified ecolabel;
  • Marketing and communications highlighting sustainability leadership.

IAGTO-USA Launched

At the Opening Address of IAGTO’s 4th annual North America Golf Tourism Convention, IAGTO Chief Executive, Peter Walton, announced the launch of IAGTO-USA, a division of the global golf travel association which will be dedicated to the development of services and activities for its American members.

IAGTO-USA currently has 128 golf resort, golf club, hotel, inbound operator and tourist board members alongside 45 accredited golf tour operators based in the USA.

“I think IAGTO-USA will increase the profile of IAGTO and golf tourism in the US,” said NAC attendee Dan Sullivan, Director of Sales & Marketing, GreenLinks Golf Villas at Lely Resort, Naples, Florida. “IAGTO-USA coincides wonderfully with the launch of Brand USA, the new tourism marketing engine for the United States. Membership in IAGTO has been an ideal fit for us. Having the affiliation with IAGTO-USA will further increase our stature and our ability to book group golf business."

IAGTO Corner - Andalucia Protocol

Andalucian golf clubs and golf resorts this week took a really important step to help increase international visitor numbers to Europe’s largest winter-sun golf destination. A concerted effort was made by more than 30 IAGTO member golf clubs to remove all remaining obstacles from accredited golf tour operators selling more tee times in the region. IAGTO’s chief executive, Peter Walton, who was in the Costa del Sol last week said “This commendable action by a significant number of golf clubs will incentivise golf tour operators to invest more in the promotion of golf to Andalucia in the knowledge that they can ‘close the sale’ every single time they get an enquiry from a golfer.”

Specifically what has happened is that the participating golf clubs have signed a Protocol re-affirming that all offers promoted direct to the public by those golf courses will be open to sale by IAGTO operators on a commercial basis. Furthermore, to avoid local under-cutting of green fee rates, individual golf courses will establish their own minimum sale prices sold locally by hotels and other establishments. At a meeting of IAGTO members at Los Naranjos on 15th June, Peter Walton explained “One of the biggest turn-offs for golf travellers is when they arrive in a destination to find that green fees can be purchased cheaper locally than back at home before travel. Golfers who book through golf tour operators do so because they want all of their arrangements completely organised in the best possible way before they set foot on a plane; and they want to pay in advance to a company they can trust so that all they have to think about once they land is playing golf and having a good time. This is one of the reasons why golf tour operator clients spend more ‘in destination’ than other golfers and general leisure tourists.”

With the changes underway as IAGTO’s 286 golf tour operators in 40 countries selling Spain can now invest more in the marketing and promotion of Andalucia in the knowledge they can match any offer promoted directly by the golf clubs and therefore sell more golf holidays.

At the meeting chaired by IAGTO SPAIN representative Marco Polacci, there was also a lot of enthusiasm for ensuring that golfers who book early, when the flight prices are at their lowest, also get the best deals. Peter Walton commented “If Andalucia as a destination successfully implements a ‘yield management’ strategy like many airlines and hotels then this will deliver the consumer the confidence to book early, knowing that prices can only go up nearer the date of departure.”

IAGTO expect more golf courses to sign the Protocol over the coming weeks as operators begin preparations for the winter 2012/13 marketing campaigns. Marco Polacci added “Spain needs more golf visitors and IAGTO is determined to help its member golf clubs, golf resorts, hotels and ground handlers achieve their objectives right now, whether the golfers book directly or through IAGTO’s global network of accredited golf tour operators.”

IAGTO SPAIN was launched last year in order to deliver further support to our 203 member companies in Spain and to help generate sustainable growth in the golf tourism sector particularly from golf tour operators.

Golf Travel's own Photo Library!

After years of planning, IAGTO's photo library was launched in 2010 and now carries more than 6200 high resolution photographs from 615 different golf resorts, golf courses, hotels and tourist boards. It is believed to be the world's largest golf tourism photo library and it is accessible, free of charge, to all of IAGTO's golf tour operator members.

There is no doubt that great golf course images are an essential aid to any golf destination, however well established it may be, this is why IAGTO is also home to some of the world's best professional golf course photographers.

Scotland's Golf to reach £300m

IAGTO have formed a partnership with Golf Tourism Scotland after attending the launch of the Driving Forward Together strategy which was published on Thursday 12th September 2013 in front of more than 75 attendees at Murrayshall Hotel and Golf Courses in Perthshire, Scotland.

This is the first national strategy that has been developed by both the golf tourism industry and the public sector working in partnership for the benefit of golf tourism businesses in Scotland.

It signals an intent to capitalise on major events being held in Scotland during the next few years, including The 2014 Ryder Cup and The Open Championship in 2015 and 2016, with the aim of enhancing Scotland’s reputation as the Home of Golf and becoming the world’s leading golf destination by 2020.

The strategy has been developed to build on the strong foundations of activity from the industry, governing bodies and the public sector. As a result of implementing the strategy, it is hoped to grow the industry’s current £220 million annual value to the Scottish economy by 20 per cent to around £300 million annually by 2020.

IAGTO 2nd Asia Convention

Asia’s most important Golf Tourism Convention attracts record numbers with one month to go before the event opens in Pattaya!

View Press Release (237kb PDF)

New Zealand Cruise Golf Surge!

NZ tourism was up 8.5 percent in Feb. 2013, figures that mirror increases in cruise traffic at the country's top two golf venues, Kauri Cliffs in Bay of Islands and Cape Kidnappers in Hawkes Bay.

New Zealand experienced its biggest ever February in terms of tourist visitation: 281,233 arrivals, resulting in 8.5 per cent growth for the month. Tourism New Zealand Chief Executive Kevin Bowler said the growth can only be partly attributed to Chinese New Year, which saw Chinese visitors increase 106.4 per cent in February, because growth can be seen across all key markets. All key Asian markets showed positive growth, with Singapore up 32.2 per cent, Thailand up 16.7 per cent and Hong Kong up 144.8 percent.

"By my count, some 86 separate cruise ships called at the ports of Bay of Islands and Napier last year, and we expect that number to increase in the year to come," said Ryan Brandeburg, director of golf at NZ's top-rated golf venues, Cape Kidnappers GC in Hawkes Bay and Kauri Cliffs GC in Bay of Islands. "Our two properties entertained golfers from approximately one third of those ships.”

"On ships with longer port stays, we may get 20 or 30 golfers showing up on short notice -- we'll organize a shotgun start for big groups like that. The Queen Elizabeth, on the other hand, arrives at 8:30 and pushes off at 17:30 -- so the transport and staging of golfers must work like clockwork."

Brandeburg noted that cruise guests often don't make the decision to play golf until a day or two beforehand. Accordingly, both resorts have added a cruise tab to their web portals, to better answer all those questions re. ports, club rentals, access to facilities here, all the logistics. "It's all about timing and flexibility," Brandeburg said.

Courtesy of Mandarin Media
April 2013

AGTC 2013 in Pattaya, Thailand

The 2013 AGTC (Asia Golf Tourism Convention) will be held at The Royal Cliff Hotel in Pattaya, Thailand from 29 April-2 May. The Chonburi province in which Pattaya is located boasts more than 20 golf courses nearly all of which are less than 50-60 minutes drive from Pattaya itself.

Situated on the east coast of the Gulf of Thailand and a 90-minute drive from Bangkok’s Suvarnabhumi International Airport, Pattaya is a multicultural city and provides an experience unlike any other location in the world.

IAGTO CEO Peter Walton met Itthiphol Kunplome, Mayor of Pattaya city back in May to sign the agreement for Pattaya to host AGTC 2013 which is now Asia & Australasia's largest and most important golf travel event.

AGTC is open to Golf Clubs, Resorts, Hotels, Tourist Boards and Inbound Operators from across Asia & Australasia and provides an opportunity to meet and do business with 150 qualified Golf Tour Operators who sell the Asia Pacific, for the full program and details visit www.iagto.com/AGTC

Japan Targets Golf Tourism

Following a visit by IAGTO's Chief Executive to Japan last year, the Commission for Tourism, Hiroshi Mizohata, issued the following statement this week:

"Japan is a tremendous country for golf and this is why the Japan Tourism Agency is eager for people from around the world to come and play golf here. There are over 2400 golf courses in Japan and you can play golf throughout the year, from Tokyo and the mainland to Hokkaido in the north and Okinawa in the south. Why not come and experience the real Japan, our culture, hospitality and wonderful landscapes, by visiting some of our great golf courses where ‘the visitor is King!’.

Whilst the enormous variety of golf in Japan is truly established, as a golf holiday destination we are relatively unknown, which is why Japan exhibited at the IGTM in 2010 and 2011 to showcase Japan to the world’s leading golf tour operators. Furthermore, in August last year here in Tokyo IAGTO’s chief executive and I exchanged information and ideas regarding the development of golf tourism to Japan, which was a truly valuable experience.

We are trying to establish Japan as a tourism destination and I feel that Golf Tourism has great potential to help us achieve that goal. Therefore, I hope that all golfers will soon think about travelling to Japan where playing golf will be your gateway to our land of ‘endless discovery’.  To all IAGTO operators, I invite you all to promote Japan as a golf destination, and thank you for your support!"

Hiroshi Mizohata
Japan Tourism Agency Commissioner
Ministry of Land, Infrastructure, Transport and Tourism

Marco Island welcomes NAC 2013

Florida’s Paradise Coast to Welcome 5th IAGTO North America Golf Tourism Convention to Marco Island - More than 230 golf tourism professionals to attend, 26-29 June 2013

With almost 100 golf tour operators from more than 20 different countries selling North America attending, the IAGTO North America Convention is an event not to be missed by any golf tourism suppliers.

“Florida’s Paradise Coast is delighted to welcome for the first time IAGTO North America Golf Tourism Convention”, says Jack Wert, Convention & Visitors Bureau Executive Director, “This is the perfect occasion for us to showcase Naples, Marco Island & Everglades’ outstanding facilities to key decision makers and encourage them to experience new & recently renovated offerings firsthand. This is also a great opportunity for us to work with some new operators with the aim to increase future bookings.”

IAGTO Directory 2013 Online

Our 2013 IAGTO Directory is now available to view online in e-Magazine format. With a foreword from Tony Jacklin, this new 148-page online edition includes a 2012 Industry Review and a recap of our 13th annual Golf Tourism Awards together with informative features on 20 golf destinations and golf resorts. The contact details of our 2000+ member companies are, however, only present in the printed edition of the Directory available only to IAGTO members.

To request a feature in next year’s edition contact Giles at ggreenwood@iagto.com.

Roaring Success at NAC 2013

The three-day event, staged by global golf tourism trade organisation IAGTO (International Association of Golf Tour Operators) at the Marco Island Marriott Beach Resort, Golf Club & Spa, attracted a record 275 attendees including 92 golf tour operators from 21 countries and representatives from more than 100 golf resorts, courses, hotels, inbound operators and tourist boards from the USA, Canada, Central America and the Caribbean.

A delighted Peter Walton, IAGTO chief executive, said: “This is the highest number of countries represented at an NAC, so Florida’s Paradise Coast has attained global stature overnight and could become one of the USA’s leading golf destinations. It can become a golf paradise. Naples, Marco Island and the Marriott really did us proud.”