La Cala has long been a favourite location for companies wishing to assemble their European representatives in one place to demonstrate their latest new products. The natural green terrain of the golf courses has provided impressive backdrops for many car launchs including Daewoo; Honda; Peugeot; Porsche and Toyota. Cosmetic companies like Wella and Clarins are attracted by the peace and tranquillity of the surroundings. Financial Institutions like the ability to mix business with golf.

The closeness to Malaga airport is a big consideration given the high number of airlines providing daily services to almost every major destination in Europe. Having a Hotel/Spa and Golf facilities in a single location at La Cala also contributes to the success of the product launch as the promoter gets to spend the greatest amount of quality time with its representatives.

US based company Toro is the latest company to launch their new products at the resort. Toro is a world leader in golf course and gardening maintenance equipment and has a global presence that extends to more than 140 countries with annual sales of nearly $1.5 Billion. 

La Cala Resort with three course is a significant client of Toro given that the resort is recognised by the Royal Spanish Golf Federation as being the largest golf resort in Spain.

La Cala Resort is an exclusive residential and recreational estate located between Marbella and Fuengirola and only 30 minutes from Malaga Airport. The principal facilities include a luxury hotel, impressive clubhouse and three 18-hole golf courses. It is also the location of the only David Leadbetter Golf Academy in the country. The complex has staged numerous important competitions such as the Ladies European Tour Q-school and the Spanish Pairs final, won by Miguel Ángel Jiménez and Andrés Jiménez. The resort’s 1,300 m2 Caracala Spa has gained a reputation as one of the most luxurious in the region with many après-golf treatments available.

Photo: Toro representatives for Europe testing new machinery